Design Strategy Behind 5-Star STR’s

STR Design
Written By Breanna Kroon

Denver Home “Reimagined”, design by Rest & Revive Design Co.

What separates a forgettable Airbnb from one guests can't stop raving about?

In today’s saturated short-term rental (STR) market, a pretty space is no longer enough. To earn 5-star reviews and repeat bookings, design must go beyond surface-level style—it needs to be intentional, strategic, and tailored to the guest experience.

As a designer specializing in short-term rentals, I’ve learned that the most successful properties don’t just photograph well—they’re designed to perform. Here’s a breakdown of what sets high-performing rentals apart:

1. They Lead with the Guest Experience

Great design starts by thinking like a guest. From the moment someone walks through the door, everything should feel easy, intuitive, and welcoming.

✔️ Clear entry flow

✔️ Thoughtful lighting for all times of day

✔️ Zoned spaces that feel effortless to use (even in small footprints)

Design isn't just for aesthetics—it's about reducing friction, enhancing comfort, and making people say, “Wow, I could live here.”

2. They Prioritize Photo-First Styling

Let’s be honest—bookings start on the scroll. Your listing needs to stop thumbs with a photo that sells the stay. We style rentals with this in mind:

  • Strong focal points in each room

  • Layered textures and curated vignettes

  • On-brand color palettes that feel elevated yet inviting

We’re designing with Airbnb or VRBO thumbnails in mind—because that’s where the decision is made.

3. They Incorporate Personality (Without Overwhelming)

Guests want a sense of place, not a sterile space. The best STRs hint at story and location through:

  • Local art or makers

  • Subtle nods to regional style

  • A cohesive theme that feels intentional (not theme-park)

  • Pops of color

Our job is to strike the right balance between editorial-worthy design and Instagrammable moments—without losing authenticity.

4. They Solve for Comfort + Function

A gorgeous sofa that no one wants to sit on? That’s a missed opportunity. 5-star rentals check the boxes of both style and utility:

  • Dimmable lights for mood

  • Blackout shades for sleep

  • Durable materials that hold up to turnover

  • Outlets where guests actually need them

Design should remove pain points and add thoughtful touches that anticipate needs.

5. They Know the Power of “Just One Moment”

Every rental needs that one shot. The one that guests save, share, and dream about. It could be:

  • A moody reading nook with sculptural lighting

  • A sunset dining deck framed by a slider

  • A gallery wall above a vintage credenza

We always design for at least one Instagrammable “moment” that becomes the anchor of the listing and sets the tone for the guest experience.

The Bottom Line

Designing a short-term rental isn't just about making it pretty—it’s about making it perform. When done right, great design doesn't just get compliments… it gets:

⭐ Higher nightly rates

⭐ More 5-star reviews

⭐ Better guest retention

⭐ Less vacancy

⭐ Increased ROI

If you’re a rental owner ready to refresh your space for better bookings, you don’t need to do it alone. At Rest & Revive Design Co., we combine beautiful design with business strategy—so your property isn’t just loved, it’s booked solid.

Curious how design can increase your revenue and reduce your stress? Let’s schedule a strategy call!

Breanna Kroon
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