What is a STR Designer and What Do They Do?
Design by Rest & Revive Design Co.
In the fast-growing world of short-term rentals (STRs), first impressions aren’t just important—they’re everything. With more properties entering platforms like Airbnb and Vrbo daily, standing out from the competition requires more than location or price. It demands thoughtful, guest-centered design. That’s where a STR Designer comes in.
At Rest & Revive Design Co, I specialize in transforming ordinary rentals into standout, scroll-stopping spaces that increase bookings, earn better reviews, and justify premium nightly rates. But what exactly does a STR designer do—and why does it matter?
What is a STR Designer?
A STR (Short-Term Rental) Designer is a professional interior designer who specializes in designing and styling properties intended for vacation rentals, Airbnb listings, or other short-term accommodations. Unlike traditional interior designers who may focus solely on form and function, STR designers blend aesthetics with strategy to boost the property's performance in a competitive rental market.
They don’t just create beautiful spaces—they create bookable ones.
What Does a STR Designer Actually Do?
Here’s a breakdown of what a STR designer typically handles:
1. Optimize Layout and Flow
A STR designer ensures your space is functional and intuitive for guests. That means:
Smart furniture placement for easy movement
Clear zones for dining, lounging, and sleeping
Ample storage and clutter-free organization
A well-designed layout reduces guest frustration and enhances the overall stay.
2. Create a Cohesive, Marketable Aesthetic
STR designers craft a unique visual identity that stands out in listing photos. This includes:
Mood board creation
Curated color palettes
Style-specific decor (Modern Farmhouse, Coastal Chic, Boho, etc.)
One or two “Instagrammable” moments that encourage shares and saves
Because design isn’t just about beauty—it’s about visibility.
3. Select Durable, Budget-Conscious Furnishings
Designing for rentals requires a balance of durability, affordability, and design appeal. STR designers select pieces that:
Can withstand frequent guest use
Are easy to clean and maintain
Look high-end without blowing the budget
They know where to invest and where to save.
4. Improve Listing Appeal and Guest Experience
Your design directly impacts your listing photos, guest reviews, and even booking rates. STR designers:
Stage the space for professional photography
Incorporate design features that align with target guest preferences
Enhance comfort, functionality, and aesthetic in every room
The result? Higher occupancy and ROI.
Why Hire a STR Designer?
If you're a property owner, real estate investor, or Airbnb host, hiring a STR designer can help you:
Attract more bookings in a saturated market
Justify a higher nightly rate
Earn glowing guest reviews
Reduce turnover-related stress through smart, low-maintenance design choices
It’s not just about making your space look good—it’s about making it perform.
STR Design with Rest & Revive Design Co
At Rest & Revive Design Co, I specialize in helping STR owners maximize the value of their property through elevated, guest-ready design. My proven process blends interior design, marketing strategy, and property styling to create spaces that feel like a retreat—and perform like a top-tier listing.
Whether you're launching your first Airbnb or refreshing an existing space to boost bookings, I'm here to guide you every step of the way.